The need to rebuild the user community of XDC Network

General
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The “community” of XDC Network typically refers to developers and partner institutions. Currently, it is widely recognized that the actual “user” community is very small, and the project is aware of the low participation when it comes to activities and campaigns that require user involvement. In the crypto market, building a user-based community is fundamentally important.

Of course, we’ve seen many other networks and projects build communities through exaggerated marketing without a clear incentive structure or in-demand products, only to fail shortly after the Token Generation Event (TGE). Unlike them, we must build a robust user base while establishing a solid environment and raising awareness in the market.

It’s been less than a year since we’ve started to fully embrace the RWA narrative on the surface. As of now, it seems we haven’t gained a competitive edge within the RWA narrative (based on data from RWA.XYZ, DeFiLlama, Messari, etc.). However, we know what is being prepared.

Therefore, I believe we need to create a video that clearly showcases what XDC Network is preparing and why it can be competitive in the market. We should also actively engage with RWA.XYZ and work to integrate XDC Network’s assets into their platform. Currently, there are only two listed RWA assets, $USTY and $CGO, and for $USTY, in particular, the issuance volume remains relatively low compared to other treasury products, with issuance still paused.

While the personal credit platform scheduled for Q3 is anticipated, due to XDC Network’s previous track record, I believe many people are not holding high expectations this time either. After the 2.0 upgrade, a complete transformation is necessary.

We need actual network usage and users that can be proven with data, not just claims of a large community. Moreover, the name “XDC” should become widely recognized in crypto-related communities.

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I’d agree with low participation. there might be some possibilities to change our marketing strategies to work with more KOLs and influencers, run marketing campaigns through incentives, etc. All said requires some projects that act as infra for all like Quest, Memecoins, and Bridges projects.

Moreover, this helps to acquire new users. the next challenge will be retaining the newly onboarded users. this is where diversification of projects helps to utilize their services in the a sustainable way. the common way nowadays is airdrop farming.

We have to consider that how much is the cost of marketing per user. let’s say $0.0015(or any number) per user. somehow XDC should find its path to not only onboard the institutions’ liquidity, but onboard the retail investors’ and their liquidity as well.

I’d like to know others’ opinions. pls reply to this post.

Thanks for sharing your insights in advance.

Attaching some on-chain metrics:

https://dune.com/watermeloncrypto/base

https://dune.com/l3/layer3-impact-on-polygon

https://dune.com/l3/layer3-impact-on-arbitrum

https://dune.com/adam_tehc/pumpfun

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Platforms like Galxe and Quest should support the XDC Network, but I’ve noticed a recurring reluctance from these mainstream platforms to integrate XDC Network. It’s not so much reluctance as it is unfamiliarity—most often, their reaction is that they’ve never heard of it. This, of course, reflects a lack of users (demand), and it stems from the fact that a significant portion of the community within XDC Network believes retail users are unnecessary. Without retail users, even integrating with mainstream platforms becomes difficult. Naturally, this causes the ecosystem to fall behind and regress. Even if the blockchain itself has the best performance, there will be no users to utilize the projects built on top of it. Without users, there is also a lack of meaningful projects, and I believe this is the current situation. I think this issue will persist even after the upgrade and accelerator program. Marketing is an essential component.
Ethereum, which is used despite its high costs, and Solana, which is full of demand even when the chain is interrupted, are examples of this.

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I agree. Getting support is very confusing as a user. When I could no longer see my XDCs on my xinfin wallet after the upgrade, I thought I had lost it all. There was a link to an XDC community on Discord. In the process of getting support, not only was it confusing, I got scammed and had all of my assets stolen. Is there a way for XDC to investigate the criminal activity that is going on behind the scenes, and perhaps retrieve my stolen assets? I have the documentation should XDC be interested to investigate on the matter.

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